The story of Fiat apologizing to China for its Richard Gere and Tibet themed ad for a new car was first reported on June 20. At that time, I quickly dismissed it as nothing but another blunder by the marketing department of a global company that should have known better. The ad itself wasn't problematic per se. But it was clearly created with Richard Gere's Tibet oriented … [Read more...] about Is Fiat too clever?
Hidden Harmonies China Blog
As China Re-Awakens, Finding New Harmonies in a Brave New World...