I wanted to share a video that has gone viral on Youku, and has gotten the attention of western outlets such as Time Magazine, which will no doubt attract ample amounts of sneers and visceral comments from the West. I’m posting both the English (Youtube) and Chinese (Youku) versions, for everyone’s convenience.
PR, as in public relations, is an art. Over the last few days I have been watching Wang Yongping (王勇平) addressing the Chinese press on the bullet train crash. On one hand, I feel bad for him, for he was genuinely trying to relay facts. On the other hand, I thought he really bungled on certain issues which created controversies that shouldn’t have been in the first place. For example, his ‘I believe it’ comment on the burying of D301’s head should instead simply be that was what he was told and he would find out more. It indeed turned out to be a safety and rescue consideration. Since the rescue team would have details of the circumstances, his job should have been to set expectations and get the press to wait, not speculate, until details emerged.
I put the below diagram together because I think social media is ever more important, and false information in it has to be cleaned in order to let truthful and helpful information propagate. Continue reading China Bullet Train Crash, and the organic nature of public relations
Reacting to reactions to a campaign that went too far, Amnesty International put the following disclaimer on its home page:
Amnesty International would like to make clear that it was not involved in the dissemination of a series of images that have been circulating on the web in relation to the Beijing Olympics. Amnesty International’s global website address is www.amnesty.org
The statement is not untrue per se. But some details were conveniently left out:
- Amnesty International commissioned TBWA\Paris to produce those photos
- It further granted permission to TBWA\Paris to run the ads once and enter them in the Cannes
- The visuals were not final versions, and Amnesty International knew the wrong web address was a minor error