Posts Tagged ‘public relations’

China Bullet Train Crash, and the organic nature of public relations

July 30th, 2011 48 comments

PR, as in public relations, is an art. Over the last few days I have been watching Wang Yongping (王勇平) addressing the Chinese press on the bullet train crash. On one hand, I feel bad for him, for he was genuinely trying to relay facts. On the other hand, I thought he really bungled on certain issues which created controversies that shouldn’t have been in the first place. For example, his ‘I believe it’ comment on the burying of D301’s head should instead simply be that was what he was told and he would find out more. It indeed turned out to be a safety and rescue consideration. Since the rescue team would have details of the circumstances, his job should have been to set expectations and get the press to wait, not speculate, until details emerged.

I put the below diagram together because I think social media is ever more important, and false information in it has to be cleaned in order to let truthful and helpful information propagate. Read more…

(Letter from ecodelta) The tragedy of China´s communication problems

October 19th, 2008 1 comment

Interesting article about China communication and public relation problems

All countries, even the US, have problems projecting their image to the outer world, but China´s problems seems to run deeper, and giving its rapid rising more urgent to be addressed.

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