Interesting story here. The truth is it says more about the American newsroom. As the Colbert Report revealed here, news can come out of American journalists’ asses, and they often do. See highlighted text below; so very true. Hence, newsrooms across America are going bankrupt. The only way to buck the trend, frankly, is to do real reporting and more truth!
“Most of them are actors,” admitted Xiao Li, a former employee ofPopular News. “The company discovered years ago that 98% of all news could be produced by an off-the-shelf computer program, which analyzes trending stories and just cobbles together a generic news article. You can’t tell the difference.”
Reproducing the exact atmosphere of a successful Western newsroom is for the benefit of advertisers, who are encouraged to visit and walk through the bustling office. The presentation is impressive – profits ofPopular News have increased 65% in the past eleven months, since they switched over to the new “no journalists” business model.
“I made a huge ad buy after visiting their office,” said Michael Zhao, head of the Number Three Coat Hanger Factory in Tianjin. “The cheap office equipment, editors shouting at reporters and calling them illiterate, security escorting laid off staff out the building, all that clutter – the environment was perfect! I thought I was in Cleveland or Denver, not Beijing.”